Sounds made up, but Catalina designed her first logo at the age of 9 for a logo contest ExxonMobil did an open call for. She lost because, well, she was only 9 but became obsessed with brands. During the last 30 years, she has done nothing but work on her branding skills like skills in strategy, copywriting graphic design, and art direction through bachelor’s, courses, research, and Master’s programs in Tokyo, Dubai, Bogotá, and Toronto.

Half dreamer, half do-er, Felipe Guarin is the tech junkie, the neophile of Whatever Works; he keeps the company and its clients on the verge of what’s coming. His bachelors in political science and two Masters in Marketing and Media Design create the perfect recipe for a team member with a unique point of view which is ultimately reflected in the extraordinary solutionshe comes up with for ordinary problems.

If meeting deadlines was a sport, Angie Guendolyne Castillo Ortega (her second name is not her favorite) would attend the Olympics yearly. Having studied advertisement and later project management, she knows the ins and outs of design-related projects and we still arent sure if she is more comfortable with plants than with people because she is a project manager by day but a plant connoisseur by night. She loves plants, and she has a good hand, she likes to talk to them, caress them and pamper them and even scold them when they let themselves be bothered by bugs.

A past life witch and current life designer, Laura graduated from Javeriana University with adegree in Industrial Design and has experience in branding, graphic design, market research, and product design. She worships nature and art and is particularly interested in watercolors and ceramics. She is also very interested in learning about slow living and how to live a simpler and more natural life.

Mauricio Gaitán has been in the graphic design industry for 18 years now. In other words, he has been designing graphics for half of his life. He has gone through six different advertising agencies. He has learned to fail gracefully, make mistakes, and be told “no.” This individual has also started again from scratch countless times and understands that this is what graphic design and life are all about–never giving up. The work of Mauricio Gaitán has always been collaborative. He starts with a reference that gives him direction, but he has also worked freelance, in pairs, and as part of a team. He has been both an apprentice and a leader, but he is always part of a group because he believes we’re all cogs in the machine. He places a high value on clear communication and asking (and being asked) questions. He sees himself as an observer of reality who is always striving for excellence. And he loves listening to gossipy conversations while he works, which is why podcasts are one of his favorite things. He recommends; RadioAmbulante, El Hilo, Leyendas Legendarias, La Base, Diana Uribe FM, Bilingual Podcast, ElDollop, Expertos de Sillón, and Grupo de Autoayuda de Dibujo.

Sergio’s journey began with a detour through the captivating realm of 3D animation, leading him to discover his true passion, Full Stack Development. Beyond the world of coding, Sergio’s lifeis a harmonious symphony of diverse interests. Ping pong enthusiast by day and a cat aficionado by night, he shares his home with a charming feline companion who brings boundless joy to his daily life. When he’s not crafting software, you’ll find Sergio immersed in the worlds of videogames and music, infusing his programming endeavors with creativity and flair. But Sergio’s expertise extends beyond the digital domain; he’s a hardware virtuoso, consistently enhancing his computer with the latest technological marvels. Sergio combines his creative and technical skills to build digital solutions that bridge the gap between imagination and reality.