Click Clack Hotel
Customer archetypes are constructs of shared meanings that encapsulate and articulate social understandings. They are used to organize a narrative that comes out from hard and soft data so we can find meaningful analogies to a situation or bringing a customer story to life.
The Click Clack Hotel identified five customer archetypes among its clients;
Together with the Click Clack lab, we co-created, and art directed a series of images that could visually explain each of their customer’s archetypes and evidence why their clientele is so unique.
The Party Animal
Im here to have a good time and ready for happy hour
Im here to explore the city by seeking action and adventure.
The Culture Junkie
In here to soak up the culture.
I am here to do business and close the deal, in town to make things happen.
My credit card is ready to buy buy buy.