Click Clack Hotel

Archetypes

Customer archetypes are constructs of shared meanings that encapsulate and articulate social understandings. They are used to organize a narrative that comes out from hard and soft data so we can find meaningful analogies to a situation or bringing a customer story to life.

The Click Clack Hotel identified five customer archetypes among its clients;

The Suit
The Rover
The Culture Junkie
The Shopaholic
The Party Animal

Together with the Click Clack lab, we co-created, and art directed a series of images that could visually explain each of their customer’s archetypes and evidence why their clientele is so unique.

Client

Click Clack Hotel

Category

Our Role

Illustration · Animated Video · Concept Design · Art Direction · Photography

Date

May 2, 2019

The Party Animal

Im here to have a good time and ready for happy hour

The Rover

Im here to explore the city by seeking action and adventure.

The Culture Junkie

In here to soak up the culture.

The Suit

I am here to do business and close the deal, in town to make things happen.

The Shopaholic

My credit card is ready to buy buy buy.