The Colombian pop band, Pedrina y Rio, had a presentation at one of Colombia’s most esteemed music festivals, Rock al Parque. They asked us to design a concert that wouldn’t let them go unnoticed.
The festival is famous for it’s the all-black color palette, we wanted them to stand out. We designed a show based on a color we knew is very rare to see in the festival in both bands and assistants; PINK.
We committed to the color. Everything, from dancers to animated visuals, to the lighting, E-V-E-R-Y-T-H-I-N-G was PINK.
December 20, 2021
Illustration · Animated Video · Graphic Design · Experience Design · Concept Design