Globaleader is an English school that aims to develop bilingual Japanese citizens while staying in Japan by providing an American-style English curriculum, developing leaders who can play an active role in all fields in the future.
They started as an all-age English school, but as years went by, they found themselves to be more successful among kids. To celebrate this internal transformation, they wanted their brand to reflect their personality and values more accurately.
To do so, we were inspired by their company name and vision; to develop global leaders, we must learn from global leaders. We designed a playful graphic universe around some iconic and very diverse range of Global Leaders.