Miiroko is a Japanese/Australian brand of at-home haircare products. Its founders, Claire and Yuki, aim to reduce the stress and anxiety caused by the lack of expert advice when using home hair colors by offering top organic quality products but explained in an easy-to-understand manner.

Miiroko asked Whatever Works to help them create a successful unboxing experience that would communicate their brand values and mission. We worked with them to create an experience that would make the consumer feel like they were part of something bigger. The end result was an unboxing experience that was memorable, and informative, and that left the consumer feel like they belonged to a community.

By first understanding their brand universe and target consumer, we created an experience powerful enough to be an effective branding tool that involved a combination of branding, top-notch packaging design, and editorial design. In an era where sometimes the “box” is the only touchpoint, the brand has with its consumer, a carefully thought out “unboxing” experience becomes a crucial component for any home-delivered product.