Rakuten

Mobile Tech Explained

Rakuten Group, Inc. (楽天グループ株式会社) is Japanese electronic commerce and online retailing company based in Tokyo, one of the largest e-commerce sites in Japan.

Together with the Eat Creative team, we created a unique illustration style for Rakuten’s Rakuten Today blog. The illustrations had to turn complex technology-related concepts into easy-to-understand visuals while staying true to Rakuten’s brand values.

The result was a friendly and effective illustration system that could make the illustrations look cohesive when placed together but look different enough to engage the readers without boring them. 

Client

Rakuten

Category

Our Role

Illustration · Graphic Design · Concept Design · Art Direction

Date

March 11, 2021