P.A.N.

The Arepa Expansion

Latin America’s favorite corn flour, Harina P.A.N., asked the Whatever Works team to contribute to their plan of expanding globally. To do so we designed and executed a digital strategy that included growth hacking techniques combined with graphics that would convince the new target audience to try the product.

We helped the brand increase its Instagram followers by 30% and reached the target audience successfully.

Client

P.A.N.

Category

Our Role

Digital Strategy · Illustration · Graphic Design · Concept Design · Art Direction

Date

April 12, 2020