P.Chokko

White Day

For 2019’s white day P.Chokko wanted to launch a special edition box of their premium chocolates. We were asked to come up with a packaging concept that communicated the brand’s values and that which makes this chocolatier special; the blend of the Korean and Venezuelan culture.

Since the product and it’s the origin and messaging where already Venezuelan, we decided to focus on building a Korean inspired packaging that embraced the Venezuelan flavor.

Client

P.Chokko

Category

Our Role

Packaging

Date

May 29, 2019

Korean Tradition

For the box’s structure, we were inspired by three traditional Korean objects

1. The Jiyeon: A bamboo framed kite controlled by winding and unwinding its string around a reel.

2. The Yut: A Korean board game that comes packed in a hexagonal wooden box.

3. The hanbok: A traditional Korean dress for semi-formal or formal attire during traditional occasions such as festivals, celebrations, and ceremonies.