ViiV

Positive Series

Positive Series was designed for any organization committed to fighting HIV stigma and HIV, regardless of where they are located in the United States.

Because no two stories of living with HIV and finding out about U=U are the same, we bring you a series of first-person experiences of love, struggle, doubt, happiness, and strength. Four people candidly share their real stories. Four artists have worked with the storytellers to create original artwork inspired by their stories.

Website visitors can customize and download the artwork to help share the great news about getting to and staying undetectable to stay healthy and stop new transmissions!

Check out the website here

Client

ViiV

Our Role

Digital Strategy · Naming · UI · UX · Branding · Illustration

Date

July 25, 2019

Four Main Characters.

Every story was inspired by four amazing humans, who we had the honor to interview and connect with to make sure their stories lived up to their experiences.