The Moons bar

Moons is a Mexican company that does custom clear aligners. Up until 2019, their services were only online. When they decided to open their first physical retail space, they asked Whatever Works to design it in partnership with the Mexican architecture firm, Co-Lateral.

Our goal was to develop a remarkable retail experience that reflected the brand essence and positioned the brand on the clients’ top of mind.




Our Role

Graphic Design · Concept Design · Art Direction


May 20, 2019


In our research, we found that most of Mexico DF’s retail follow trends similar to “Fantastic Forest”, a 2017 popular retail interior design trend. Using this information and the Moons brand book as guidance, we chose the “Pastel neutrals” 2019/2020 trend that will assure the brand to stand out, be remembered, and not look old fashioned in the short term.

The concept: The Smile Bar

An important thing to keep in mind when courting our clients through retail experience is the element of surprise. We can keep them engaged with something unexpected.

Moon’s clients will feel a strong connection with the brand when they receive an unexpected café like treatment at a space where they expect to be treated differently.